Unleash in the Ultimate Fitness Transformation

Staying Connected and Empowered: Seamlessly Integrated CRM App for Real-Time Feedback and Communication.

In order to be able to support their customers even more individually and specifically on the way towards this goal, the digitization strategy envisioned the introduction of an app that supports the entire customer relationship management. For 4 years UHP has been supporting its customer Herbalife with conception, design, development, support and continuous improvement.

Branch

Human Resources

Technology

iOS, Android, REST API

Service

IT Consulting, Design, Development & Support

Challenge

The goal is to create a communication tool for easy access to guidance and motivation for the existing customers
Need for gathering existing community
Easy and available coaches are always present on the app wanting to help their customers
Need for software for gathering like-minded individuals in order to share their experiences, and provide mutual support

Solution

Creating a Herbalife Nutrition EMEA's digitization strategy focused on enhancing the member-customer relationship through a digital tool.
The end goal was to foster a stronger and more rewarding customer-member relationship.

Implementation

Herbalife members can manage their entire customer relationship in one single app in real-time - from tracking customer progress to individual recommendations, and order management including payment processing, and 1:1 communication. This enables better customer care, which in turn increases customer satisfaction and loyalty.

Customers receive customized workout routines, tailored nutrition plans, and lifestyle recommendations designed
Customers can access a library of exercises and training programs to diversify their routines and maximize their results
The app offers nutritional guidance, meal-planning features, and calorie-tracking tools to support customers in making healthier dietary choices.
The app provides motivational features, such as reminders, progress badges, and challenges, to keep customers engaged and committed.
Customers can access a wealth of educational resources, including articles, videos, and tips related to fitness, nutrition, and overall well-being.

Deliverables

Members can manage their entire customer relationship in one single app in real-time - from tracking customer progress to individual recommendations, and order management including payment processing and 1:1 communication. This enables better customer care, which in turn increases customer satisfaction and loyalty.

45%

Faster development time

25%

Increased customer satisfaction

30%

Lower maintenance costs

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