Tanita

Changes in the market and the growing popularity of Internet of Things solutions are also shifting the focus in the healthcare industry more and more towards digital complementary offerings that add more value to physical products for users.
Our customer Tanita has reacted to this development by developing digital offers for consumers and professionals to underline its market leadership in the field of precision scales.
We have supported the entire process from consulting, conception and design, through to development, and support and ongoing optimisation.

The solutions close the gap between the high-precision physical scales that perform high-quality measurements of the human body and the growing user demand for digital interaction with measured data.
The Consumer and Professional scales are connected to the respective Consumer or Professional app via Bluetooth to transfer the measurements, which are then stored and analyzed on the devices. Historical data show the progress towards the set goals.
The Consumer and Professional scales are connected to the respective Consumer or Professional app via Bluetooth to transfer the measurements, which are then stored and analyzed on the devices. Historical data show the progress towards the set goals.
The Professional Tanita Pro App is designed for professional users such as fitness studios or doctors. With the integration of the professional products, even more and more precise measured values and a more detailed analysis are available, which can be shared with individual customers either as a PDF file or directly as an upload in the MyTantia Consumer App.

The solutions meet the users' demand to be able to interact with and analyze their measured data. This gives Tanita's physical precision scales added value and therefore a further selling proposition.
It also enables our customers to better understand the needs of their own target group and to develop their own products accordingly.
The apps are widely used by several thousand active users and are now available in over 10 languages in the EMEA region.